Road to Super-App

A short summary of what Gojek offers its users in 2020 (try them!)

Photo by Esteban Lopez on Unsplash

Hello! Let’s jump straight into the topic: Super-App.

Originally, the term ‘super app’ was coined by BlackBerry founder Mike Lazaridis back in 2010. He defined it as “a closed ecosystem of many apps” that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.”

In short, a super app is a marketplace of services and offerings, delivered via in-house technology and through 3rd party integrations.

— Oleksandr Nikolaienko wrote on this article.

In 2020, China’s WeChat is probably the most prominent SuperApp there is in the world right now!

WeChat launched in 2011 as a messaging app. Nearly a decade later it has morphed into an ecosystem, hosting 1 million “mini-programs” that allow users to do a lot of things — order a taxi, apply for a loan, transact with local businesses, government service providers or even celebrities. The best part is that all of these transactions (including payments) happen within the WeChat ecosystem.

— Oleksandr Nikolaienko wrote on this article.

WeChat Services Screenshot by Oleksandr Nikolaienko

Gojek

Gojek has come a long way starting from a humble ride-hailing business and now en route to being Southeast Asia’s numero uno SuperApp. Over the years, the company has experimented with both successful and deprecated services. The above images list all the services that are available on the Gojek App in 2020. (Unfortunately, I do not own an Android device but there are actually a lot more services available on the Android OS)

Let me give you a quick run-down summary and comparison to global counterparts! Let’s begin from the top left to the bottom right.

iOS

1. GoPay — e-Payment platform that can be used for both online and offline vendors, merchants, and partners. Companies such as AliPay, WeChat Pay, PayPal, Apple Pay, Samsung Pay, and more.
2. GoFood — Food delivery service such as GrubHub, Ubereats, Postmates, Deliveroo, Foodpanda, and more.
3. GoShop — Buy literally anything service such as Favor. I honestly don’t know who else provides a service like this. Note: if you know any, please leave them in the comments :)
4. GoMart — Snack & daily needs delivery service such as goPuff, Amazon Prime Pantry, Amazon Fresh.
5. GoMed — Gojek partners with Halodoc a digital healthcare company offering services ranging from online consultation, pharmacy delivery, and hospital appointment bookings. Companies such as Zocdoc.
6. GoRide — The OG! Motorbike ride-hailing service such as our nemesis Grab.
7. GoCar — Regular ride-hailing service such as Uber, Lyft.
8. GoBlueBird — Gojek partners with Bluebird Indonesia’s biggest and most trusted taxi service. You can book taxis instantly from the Gojek app.
9. GoSend — Instant package delivery & the newly introduced intercity delivery such as UPS, Fedex, Parcel Monkey. But by instant, I mean same-day delivery. The Gojek courier picks up the item from the sender and delivers it straight to the recipient. Awesome right?!
10. GoBox — Big vehicle moving service ideal for moving large objects such as Uhaul, Budget, Enterprise, Penske. But the difference is that you don’t need to pick up the truck, return the truck, or even drive the truck. All services are included in GoBox!
11. GoTransit — Show’s users the best way to navigate and travel inside cities aka a localized Google Maps or Waze.
12. GoPulsa — Top up your mobile data instantly.
13. GoNearby — Searches the closest shops that accept GoPay as a payment method.
14. GoBills — Pay your bills instantly. Bills such as electricity, water, and other commodities.
15. GoPoints — Earn points from every order that can be traded for Gojek vouchers.
16. GoGive — Gojek partners with Kitabisa a digital donations platform allowing donations to be done via the internet.
17. GoInvestasi — Gojek partners with Pluang a digital gold investment platform empowering users to invest via the Gojek app.
18. GoMassage — On-demand massage services such as Zeel, Soothe.
19. GoClean — On-demand cleaning services that offer a variety of options ranging from home cleaning, vehicle cleaning, and disinfecting.
20. GoTix — On-demand movie or concert ticket marketplace such as Fandango, Eventbrite, Stubhub, and more.
21. GoPlay — Subscription service streaming movies, series, and GoPlay originals such as Netflix, Hulu, Amazon Prime, Disney Plus, HBO Go, and more.
22. GoNews — Gojek partners with Kumparan to provide and inform daily news articles to Gojek users.
23. GoService — Gojek partners with JumpaPay to make it easier for consumers to pay tax obligations and administer motor vehicle documentation directly through the Gojek app!
24. GoGreener —Gojek partners with Jejak.in to offset your carbon emission by planting trees around Indonesia!

Android

1. GoGames — Gojek partners with multiple companies like Maingame, Mobile Premier League (MPL), Google Gamesnacks to provide extra entertainment within the platform! Additionally, GoGames sells online gaming vouchers and curates top gaming articles as well!
2. GoMall — Gojek partners with JD.ID and Blibli both e-commerce giants to offer Gojek users an e-commerce experience within the Gojek app.
3. GoSure — Gojek partners with Pasarpolis a micro-insurance company offering innovative products such as phone screen insurance, travel insurance, vehicle insurance, and more!
4. GoFitness — Gojek partners with Doogether an online service that allows users to book fitness classes across Jakarta. Companies similar to this are Classpass, Mindbody.
5. There’s probably moreee…

Others

1. GoBiz (formerly GoResto) —Equips merchants with the following services: POS System, Ordering Raw Materials, Promotion Tools, Payment Systems (Offline and Online), and Logistics. To find out more, click here.
2. GoToko — an end to end e-B2B digital commerce platform connecting consumer packaged goods manufacturers and traditional retailers (Warung) who are underserved in the current distributive trade market.

Gojek constantly finds new ways to methods to innovate the Southeast Asian tech industry & the team I am working for Third-Party Platform (3PP) always seeks new ways to disrupt industries by partnering with other start-ups around the Indonesian ecosystem to build the numero uno SuperApp!